^{J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company respects your privacy and we are committed to protecting it through our compliance with this policy.}

^{This policy describes the types of information we may collect from you or that you may provide when you visit the website memphisdiamond.com and use our application and our practices for collecting, using, maintaining, protecting and disclosing that information.}

^{This policy applies to information we collect:}

• ^{On this Website.}

• ^{In email, text and other electronic messages between you and this Website.}

• ^{Through mobile and desktop applications.}

• ^{When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.}

^{It does not apply to information collected:}

• ^{By us offline or through any other means, such as other websites operated by J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company or by our distributors or any other third party; or}

• ^{By our distributors or any other third party, either directly or through any application or content (including advertising) that may link to or be accessible from or on the Website.}

^{Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to our Privacy Policy Your continued use of this Website and application after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.}

^{Children Under the Age of 13}

^{Our Website and application is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website or application. We do not knowingly collect personal information from children under 13. If you are under 13, do not create an email sign-up account or provide any information on this Website or on or through any of its features, make any purchases through the Website or application, use any of the interactive or public comment features of this Website or application and provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at hello@memphisdiamond.com.}

^{Information We Collect About You and How We Collect It}

^{We collect several types of information from and about users of our Website, including information:}

• ^{By which you may be personally identified, such as name, postal address, e-mail address, telephone number and credit card number ("personal information");}

• ^{That is about you but does not identify you individually, such as product interests and preferences; and}

• ^{About your internet connection, the equipment you use to access our Website and usage details.}

^{We collect this information:}

• ^{Directly from you when you provide it to us.}

• ^{Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons, and other tracking technologies.}

^{Information You Provide to Us.The information we collect may include:}

• ^{Information that you provide by filling in forms. This includes information that you provide if you create an account by signing up for email. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website or application.}

• ^{Records and copies of your correspondence (including email addresses), if you contact us.}

• ^{Your responses to surveys that we might ask you to complete for research purposes.}

• ^{Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.}

• ^{Your search queries on the Website or application.}

^{You also may provide product reviews and other content to be published or displayed (hereinafter, "posted") on public areas of the Website (collectively, "User Contributions"). Since User Contributions are posted publicly, you should not post any information that you want to keep private and your User Contributions are published and are posted at your own risk. We may edit User Contributions for length and to correct errors. We reserve the right not to post particular reviews as we see fit.}

^{Usage Details, IP Addresses, Cookies and Other Technologies. As you navigate through and interact with our Website, we may automatically collect certain information about your equipment, browsing actions and patterns, including:}

• ^{Details of your visits to our Website or application, including traffic data, logs and other communication data and the resources that you access and use on the Website or application.}

• ^{Information about your computer and internet connection, including your IP address, operating system and browser type.}

• ^{Cart activity, using cookies, which allows us to send you cart reminders and determine when a cart has been abandoned.}

^{The information we collect automatically is statistical data, and does not identify any individual. It helps us to improve our Website or application and to deliver a better and more personalized service by enabling us to:}

• ^{Estimate our audience size and usage patterns.}

• ^{Store information about your preferences, allowing us to customize our Website according to your individual interests.}

• ^{Speed up your searches.}

• ^{Recognize you when you return to our Website.}

^{The technologies we use for this automatic data collection may include:}

• ^{Cookies (or browser cookies).A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.}

• ^{Flash Cookies.Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices about How We Use and Disclose Your Information below.}

• ^{Web Beacons.Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit Couple, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).}

^{We do not collect personal Information automatically, but we may tie this information to personal information about you that we collect from other sources or that you provide to us.}

^{How We Use Your Information}

^{We use the information that we collect about you or that you provide to us, including any personal information:}

• ^{To present our Website or application and its contents to you.}

• ^{To provide you with information, products or services that you request from us.}

• ^{To fulfill any other purpose for which you provide it.}

• ^{To provide you with notices about your account.}

• ^{To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.}

• ^{To notify you about changes to our Website or any products or services we offer or provide through it.}

• ^{To allow you to participate in interactive features on our Website.}

• ^{In any other way we may describe when you provide the information.}

• ^{For any other purpose with your consent.}

^{If you create an account on the Website or application, we may also use your information to contact you about products that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box when you create your account or follow the instructions to unsubscribe when you receive an email notification from us. For more information, see Choices about How We Use and Disclose Your Information below.}

^{We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.}

^{Disclosure of Your Information}

^{We may disclose aggregated information about our users without restriction.}

^{We may disclose personal information that we collect or you provide as described in this privacy policy:}

• ^{To our distributors.}

• ^{To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.}

• ^{To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company about our Website users is among the assets transferred.}

• ^{For any other purpose disclosed by us when you provide the information.}

• ^{With your consent.}

^{We may also disclose your personal information:}

• ^{To comply with any court order, law or legal process, including to respond to any government or regulatory request.}

• ^{To enforce or apply our terms of service or shipping terms, and other agreements, including for delivery, billing and collection purposes.}

• ^{If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.}

^{The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.}

^{Choices about How We Use and Disclose Your Information}

^{We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:}

• ^{Tracking Technologies and Advertising.You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.}

• ^{Promotional Offers from J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company. If you do not wish to have your email address used by J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company to promote products or services, you can opt-out by following the instructions to unsubscribe when you receive email from us. This opt out does not apply to information provided to J.H. Mednikow & Co., Inc., DBA Memphis Diamond Company as a result of a product purchase, warranty registration, product service experience or other transactions.}

^{We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.}

^{Accessing and Correcting Your Information}

^{You can review and change your personal information by logging into the Website and updating your account.}

^{If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of use} 

^{Data Security}

^{We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All personally identifiable information you provide to us, including all purchase and payment information, is stored on our secure servers behind firewalls and encrypted using the latest SSL technology.}

^{The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.}

^{Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.}

^{Changes to Our Privacy Policy}

^{The date the privacy policy was last revised is identified at the top of the page and next to the link to the privacy policy on the Website home page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to review for any changes.}

^{Contact Information}

^{To ask questions or comment about this privacy policy and our privacy practices, contact us at: hello@memphisdiamond.com.}